DIGITAL MARKETING FOR BEGINNERS ALL-AFRICA STUDENTS UNION | BISMARK A. KUDOAFOR

2 Weeks

Digital Marketing for beginners, a course designed to make digital marketing easy to understand and applicable in the daily lives of student entrepreneurs 

Why join this course?An exciting roadmap to what digital marketing is about

This is an explicit course made for students with the passion for marketing who have a shadow understanding of what digital marketing is, by limiting it to social media marketing, to have an in-depth knowledge of what the actual course is about.

Syllabus

  • RESPONSIBILIES OF A DIGITAL MARKETER
  • VALUE AND IMPACT OF DIGITAL MARKETING
  • STRATEGIC BRAND ACTIVISM:NAVIGATING CHANGE AND ADAPTATION
  • DIGITAL MARKETING COMPLEXITIES
  • Introduction to Digital Marketing
  • SEARCH ENGINE OPTIMIZATION
  • CONTENT MARKETING/BLOGGING
  • SOCIAL MEDIA MARKETING
  • AFFILIATE MARKETING
  • PAY PER CLICK
  • INFLUENCER MARKETING
  • NATIVE MARKETING
  • E-COMMERCE
  • E-COMMERCE Continued...
  • B2B VS B2C
  • DIFFERENCE BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING
  • HOW TO CREATE A DIGITAL MARKETING STRATEGY

Video Lectures