This course equips one with the required knowledge and skills to undertake marketing activities on the various social media platforms and achieve the required results.
Social media marketing is a type of digital marketing that makes use of the popularity of prominent social media networks to achieve marketing and branding objectives.
Syllabus
Social Consumers
Online Communities
Social Publishing
Introduction To Social Media
Social Media Platforms And Tools
How To Get Started In Social Media Marketing
Social Commerce
Social Media Consumer Insight
Social Commerce
Social Media Metrics
Insights And Analytics
Finance, Budget And Resources.
Strategies For Business-To-Business(B2B) Companies
Strategies For Business-To-Consumer(B2C) Companies